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Having a well-thought-out marketing strategy is the basis of any effective approach to marketing. We will work with you to create a strategy that is realistic, effective and achievable for you and your business.
Your brand is powerful. We work with you to ensure your brand is working for you, not against you.
Unless you have a very large budget, businesses that try to market to every person are going to fail in their marketing efforts. It is vital to identify who your key target market is and then develop a strategy that focuses on them.
Developing clear messaging is an essential element of effective communication. Once we know your target market, we can work together to devise your key messages.
Having an effective online presence is an important marketing tool in today’s consumer world. We review your current online tools and provide feedback and recommendations for improvement to ensure everything is integrated.
Websites don’t need to be expensive or difficult to produce. We are highly experienced in managing the development of user-friendly websites, creating persuasive copy and delivering a website on time and on budget.
Knowing what forms of social media to use, what type of content to post and when to publish it can be difficult if you don’t understand how social media works as part of your wider marketing strategy. We work with you to develop a specific approach for your business.
Video is extremely powerful – if done right! We find the right fit for video creation for you and your brand, and ensure it’s utilised to full potential.
In all the hype about social media, good old public relations’ is often overlooked. But it is a great way to get subjective coverage of your business and brand. We can devise a public relations strategy targeting key media channels relevant to your business to help raise the public profile of you and your business.
If you have a database of email addresses, use them! We will ensure you keep in touch with your prospects and clients in a regular and meaningful way.
Your customers/clients are one of the most important elements of any business, but in the day-to-day busyness of life maintaining strong relationship with your own customers and clients can sometimes fall off the radar. We can help you map out a plan of regular engagement to ensure your customers/clients know they are important to you and are being looked after.
We can work with you to produce a professional event that aligns with your marketing strategy and meets your overall goals. It can be anything from a simple seminar, right through to a multi-event conference.
While your clients are key to your business, your surrounding community is also important, but in the day-to-day busyness of life maintaining strong relationships with your community can sometimes fall off the radar. We can help you map out a plan of regular engagement to ensure your community know they are important to you and your business as well.
Many executive staff have the direct report of a marketing team but may not have marketing experience themselves. We can work with managers to ensure they know the right questions to ask of their team.
Often admin team members are tasked with looking after marketing. We work with our clients to ensure identified members of their team are trained in the elements of marketing required of them, staying on hand to provide strategic advice.
We have extensive professional experience in a diverse range of executive roles across many industries. We carefully consider the specific requirements of our clients and draw on the strengths of the relevant The Marketing GP team members to deliver their marketing strategy.
Below is a comprehensive breakdown of all the services provided by The Marketing GP: