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No matter what your industry or the size of your business, your online presence makes a big difference to your success.
And your website is such a critical element of your online presence.
You should be directing your clients/customers and prospects to your website (almost) all of the time. Your website should form the centre of all your marketing activities, rather than directing them elsewhere.
With many businesses experiencing success on social media, some people may suggest that you don’t need a website – but we strongly disagree.
Your website is a marketing tool that you can actually control – as opposed to social media.
You choose what content to include, what links to have and where to place everything.
We believe you should be directing your potential customers/clients to your website – using your other marketing tools, such as social media.
Websites are also vital for Search Engine Optimisation (SEO). SEO is far too indepth of a topic to cover in detail here, but suffice it to say that your best inbound leads come from effective websites.
But more than that your website goes a long way to establishing your credibility. No matter the actual size of your business, a website can position you positively against your competitors – even if they are much bigger than you.
The fact is that first impressions count and your website will often be your first impression.
Your website can also perform a helpful customer service role, offering product/service information and FAQs, enabling live chat or providing contact details.
And of course your website can sell your product/service! Whatever your call-to-action – buy now, call us, book an appointment – you can create your website in such a way as to arrive at your ultimate goal.
You’ve probably realised that there is more to business websites than meets the eye. So if you’d like to know more about how to create and use your website as part of your wider marketing strategy, learn more about our 12-week marketing course to help YOU take control of the marketing for your business.