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Much of our knowledge, expertise and experience is provided via the 12-week online marketing course, however The Marketing GP team also work with a small number of clients to assist them to get their marketing, PR and communication on track.
In the past this has included a wide range of strategy discussions and advice, covering subjects such as strategy development, event management, website development, messaging, online (website and social media), branding (logo and implementation), business networking, list management (customer and prospect database), social media strategy, customer relationship management, personal branding and executive management coaching.
The key focus of The Marketing GP consulting services is to work with our clients to develop a strategic marketing plan that looks to leverage every piece of content created and ensure everything is integrated.
The delivery of our consulting services depends on your location in Australia and the needs of your organisation.
This can include face-to-face meetings, Skype meetings, phone calls and email.
We can work with you to produce a professional event, that aligns with your marketing strategy and meets your goals.
Having a well thought out marketing strategy is the basis of any effective approach to marketing. We can work with you to create something that is realistic, effective and achievable.
Websites don’t have to be expensive and difficult to produce. We are well versed in developing a user-friendly website, creating persuasive copy and delivering a website on time and on budget.
Developing clear messaging is a vital element of effective communication. We can work with you to devise your key messages and a strategy for their implementation.
Your approach to your online marketing can make or break you. We can review your current online tools and provide feedback and recommendations for improvement.
Your brand is powerful – in either a positive or a negative way. We can work with you to help you ensure your brand is working for you, not against you.
Many businesspeople struggle to find a way to ensure their networking efforts are effective and serve a purpose. We can coach you and your team to find the right balance.
It’s likely that your organisation has a wide range of data on your customers and clients, however it may not be being optimised. We can help clarify how you can best leverage your database.
Whether you realise it or not, as a businessperson you have a personal brand. We work with clients to help them ensure they are projecting the right image for their organisation.
Knowing what social media outlets to use, what type of content to post and when to post can be difficult if you don’t understand how social media works as part of your wider marketing strategy. We can work with you to help develop a specific approach for your business.
Your customers/clients are actually one of the most important elements of any business, but they are often overlooked. We can help you map out a plan to ensure you are looking after your customers/clients.
Many executive staff have the direct report of a marketing team, but may not have marketing experience themselves. We can work with high-level managers to ensure they know the right questions to ask of their team.