Brand awareness is the idea that when someone sees your brand they are able to state what it is that you do.
As a small-to-medium (SME) business, with a limited budget, this is obviously a bit harder than for the big businesses – who have the resourcing and budget to blanket their target audience. But it is not impossible.
I have put together a quick graphic to help you brainstorm marketing ideas to extend your brand awareness.
The idea is that your prospects have more than one touch-point with your brand. That way when it comes time for them to make a purchase or make a recommendation, they immediately think of you and your brand.
Now I am not saying this is a definitive list, this is about getting your creative juices flowing for your SME organisation. Be smart with your time and money and pick the ideas that your budget, resourcing and skills will enable you to implement.
If you want to learn more about these 99 ideas I urge you to sign up for my Marketing Maven workshop. As part of the 6-week online workshop you learn about brand essentials, public relations, website essentials, social media, email marketing and advertising.
When it comes to marketing for small and medium sized businesses in Australia I have a huge arsenal of information and expertise. I work to demystify marketing in order for you to be able to implement strategies to take control of your marketing.